Published On: 2017-08-29

NOIDA: CRMNEXT in association with Nimayaa Foundation, recently carried out the Go-Green initiative at the greenbelt in Sector 62, NOIDA. The initiative will continue to plant  tree saplings over next 12 months as a drive to create awareness and involve local residents to join the larger Go-Green movement in the region.

India has seen a significant growth in urbanization. But it has come with a cost. It has degraded our environment and consequently lost a major portion of forest cover.  In recent years tree cutting in Noida reaches its higher side. Cutting a tree is a moment task but it takes 20 years for a sapling to become a tree. 

This year NOIDA authority has given emphasis on planting about 65000 trees in green zones. To meet this initiative and with the aim of restoring the tree population back to crucial levels, CRMNEXT has taken this go green initiative. CRMNEXT planted saplings of neem, jamun, gullar, sesame and pilkhan in the greenbelt allotted by Noida authority. 

Speaking on the occasion, Lipika Mohanty, Director HR, CRMNEXT said, “We aim to cover approx. 5000+ sapling plantations by the year end. In the years to come, we need to be more environmentally sensitive and people should pledge to save our ecology. We at CRMNEXT plan to get started with baby steps in this direction.”  

About Nimayaa Foundation -

Nimayaa Foundation is a not-for-profit organization supported by CRMNEXT. It is focused towards making the society better with initiatives related to education, health and environment. It runs primary schools in the rural areas of Uttar Pradesh and around Delhi, with an aim to bring in advancements in the educational programs carried out at the grass-root levels. It organizes regular health camps making quality healthcare accessible in rural areas. It also organizes environment safety drives related to plantation, cleanliness in rural and urban areas.

About CRMNEXT –

CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500, in optimizing customer relationships. CRMNEXT is also pioneering a Digital CRM rollout for some of the largest enterprises globally. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation and Customer Engagement. For more information Visit: www.crmnext.com