Published On: 2017-07-27

Mumbai: CRMNEXT, the World’s #1 Financial CRM Solution announced that it has been featured as a 'Visionary' in the 201 Gartner Magic Quadrant for Sales force automation. Gartner's Magic Quadrants are based on interesting analysis, supported by highly organized procedures.

CRMNEXT has improved its position on the Ability to execute axis within the Visionaries quadrant, based on its improved sales execution and good client satisfaction scores. The report mentions that CRMNEXT has a wide range of core and near-core sales capabilities that are relevant to multiple industries. However, its main focus is on the financial services industry: banking, securities, insurance and asset management. CRMNEXT is best suited to enterprises with more than 500 end users. It supports complex user requirements across the whole customer life cycle, including marketing and service.

The report mentions Product strategy, Enterprise scalability, ease of integration and ease of implementation as CRMNEXT’s strength.

Sales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization's sales professionals according to Gartner. SFA is a foundational technology that provides core sales execution capabilities: account, contact and opportunity management, sales forecasting, reports and dashboards, and mobile applications. Additional noncore capabilities that are often part of SFA offerings include lead management, sales enablement (content management and guided selling), quote management, partner relationship management (PRM) and analytics. Gartner continues to see product innovation from SFA vendors in relation to opportunity predictive analytics, business process modeling functionality and vertical-specific functionality. These are not yet core SFA functionalities, but they are likely to be central to SFA products.

According to Gartner, Visionaries are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging and changing sales needs and move the market into fresh areas. They have a strong potential to influence the direction of the SFA market, but are limited in terms of execution and/or track record.

CRMNEXT, one of the most powerful digital CRM platform for enterprises powers several large customers each with more than 50,000 users. Its cusomers include Fortune 500 and 1000 companies like HDFC Bank, ICICI Bank, TATA AIA, BDO Unibank, Axis Bank, Reliance Capital, National Bank of Oman and many more. With its innovations like Vivid™ Journey, Trinity Cross Sell Modeller™, Autoflow Designer™ and Catalyst Performance Modeller™ it has provided scalable and agile solution that has been used by over One Million users who manage close to a Billion customers on the platform.

About CRMNEXT:

CRMNEXT is the world’s largest provider of CRM for financial services, eliminating the artificial barriers between human and digital channels to create world-class, omnichannel customer interactions from a single, unified platform. With more than half a million bankers and half a billion customers globally, CRMNEXT goes beyond simply managing information to automating customer journeys and transforming engagement across channels. CRMNEXT transforms relationships by helping organizations innovate to grow value, trust, transparency and collaboration with customers. The platform empowers teams to achieve more with unmatched quality of service. For more information, visit www.crmnext.com.

About Gartner:

Gartner, Inc. is the world's leading information technology research and advisory company. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,400 associates, including more than 1,480 research analysts and consultants, and clients in 85 countries. For more information, visit http://www.gartner.com