Published On: 2017-05-09

MUMBAI: CRMNEXT, the largest provider of CRM in financial services globally, along with National Bank of Oman has won the 2017 Asian Banker Technology Implementation Award in the Best CRM Project category. This award was entitled to recognize the innovation and business results achieved by National Bank of Oman delivering a delightful customer experience resulting in significant increase in customer loyalty and sales.

CRMNEXT and NBO won this award for implementing a new age digital solution that tracks all customer interactions and fast tracks fulfillment cycles. The new system creates an integrated screen for any customer information boosting productivity and effectiveness of customer facing teams. Internal unique identifiers were drawn up in order to minimise duplication and organize the data effectively.

On the occasion, Sushil Tyagi, Director Global Sales and Marketing, CRMNEXT said, “We are delighted to receive this prestigious award along with National Bank of Oman, which has been a pioneer in leading banking innovation in the Middle East and Africa region. This award is a testimony of our commitment to bring powerful and high impact solutions which help banks to leverage their unique strengths and create a sustainable competitive advantage in terms of customer experience and sales strategies.”

The Asian Banker IT Implementation Awards are among the financial services industry’s most prestigious awards, comprehensive and transparent recognition programme of its kind, anywhere in the world today. CRMNEXT and National Bank of Oman were named for the project’s innovation in enabling a complete customer experience transformation on a single platform, recognizing best practices that emerge from strategic use of technology and make significant difference to the bank’s functional ability.

CRMNEXT enables its customers to implement a comprehensive CRM strategy on a single platform. Covers an extensive range of functions including CRM for sales force, customer service, business process and marketing automation, digital application platform, document management system, reporting and analytics. Customers have achieved a 360 degree customer view and an integrated customer service and sales platform.

With the new system, National Bank of Oman has been able to reduce its service costs improve customer service quality and response time. The system also boosted the cross selling ratio by leveraging interactions across various customer segments.

About The Asian Banker :

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Hong Kong, Beijing and Dubai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. The company’s website is www.theasianbanker.com

About CRMNEXT:

CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500 businesses in optimizing customer relationships. It is also pioneering a Digital CRM rollout for some of the largest enterprises across Asia-Pacific. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation and Customer Engagement. For more information, visit: www.crmnext.com