Published On: 2013-09-25

New Delhi, 25^th September: Recently New Delhi witnessed a roundtable conference of over a dozen marketing czars & their intense conversations on applications of Social Media Analytics. The purpose of this Round Table conference was to highlight the tools of scientifically learning and interpreting the business impact from actionable insights derived out of Big Data & Social Media.  The session was aimed at the front runners of marketing to immerse themselves in a stimulating roundtable discussion with peers on the need of marketing conversations that drives business today.

Speaking on the occasion, Shelly Singh, CEO DMAi said “We are proud to have hosted such an eminent group. The crux from the conversation was how database of intentions (Search) could correlate with database of actions (Social) using intuitive, real time dashboards and help brands be relevant to consumers to spell business success. The leaders echoed the need for common measurement metrics. As a next step DMAi will constitute an action group for creating findings and recommendations in the interest of the industry. With the grand success of the first one the DMAi will conduct encore of the same in Delhi & Mumbai”

Commenting on the overpowering turnaround for the conference, Mr. Rajesh Kumar, Head Marketing  SAP for Indian Subcontinent stated, “It’s been a pleasure to have associated with DMAi who facilitated to evangelize the increasing importance of digital measurement. We found the roundtable a relevant platform to showcase our advanced intuitive model of social media analytics & feel empowered to have addressed such an evolved audience.”

The conference was attended by several leading professionals who found discussions extremely valuable & thought provoking. Mr. Vivek Bhargava - iprospectcommunicate2 was the moderator for the session. Mr. Sandeep Pandey- Mindshare, Mr. Sandeep Nagpal from SAP was the session evangelist.

Speaking on the impact of the Roundtable, Mr. Shubrangshu Neogi of Religare said “Gatherings such as these are very healthy and useful to discuss and debate topical issues such as social media. I believe social media is here to stay because the consumer and the world at large has already moved in that direction and brands don’t have an option but to embrace this as a critical platform to engage with their customers . That said, I think the one issue that marketers are grappling with and should be worrying about is developing a unified view around the measurement of this media so that we can successfully make the shift from viewing social as not just good to have but a must have for business growth”  

Prasanjeet Dutta Baruah of The Oberoi Group added “It was a useful discussion with peers on understanding how different industries approach Social Media. An evolved form of the traditional 'word-of-mouth' marketing, social media helps brands engage through interactive and meaningful conversations with their consumers. What was interesting to note was the varied measures of success that different industries have derived. The need of the hour therefore is to put all these together and look at evolving a unified yet dynamic measurement of social media."

Some of the Dignitaries who attended the forum were:-

• Mr. Sandeep Arora- The Times Of India Group,
• Mr. Salil Kumar- India Today Group,
• Mr. Deepak Shetty-Moserbaer,
• Mr. Prasanjeet Dutta Baruah - The Oberoi Group,
•  Mr. Vikas Swarnakar Case-Mate India,
• Mr.Samarth Saxena -Octane.in,
• Mr.Sunil Kumar- Indian Railway Catering and Tourism Corp.,
• Mr. Sudeep Narayan - Volvo Auto India,
•  Mr. Subhrangshu Neogi Religare Enterprise,
• Mr. Abhishek Sinha - Appllo Munich Health Insurance,
• Mr. Sanjay Signal- Dabur,
•  Mr. Anupam Dixit - MTS Sistema Shyam Teleservices Limited,
• Mr. Sanjeev Kotnala-  Dainik Bhaskar Group,
•  Mr. Amit Nanda- Citibank
• Mr. Akash Batra - Nestle.

Speaking at the post event networking session Salil Kumar, CEO, Bag it Today said “It was a great event.  Social Media Analytics as a topic seemed to be most apt for the gathering. It’s incredibly important for all kinds of businesses, and people need to be learning about the importance of Social media, its impact on business, how they can leverage it. The integration of “SAP netbase” solution brought in a great perspective on how the data could be collated and used wisely”

About DMAi

As an apex, non-profitable body, DMAi aims to bring about collective action for advancing & protecting Data Driven Marketing and Advertising. As an active Member of the International Federation of DMA's (IFDMA), DMAi has successfully conducted two annual global convention drawing participation from over 100 companies from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO power brunch after golf.

As a platform for motivation the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of fame awards felicitates individuals with lifetime awards for their noteworthy contribution.

As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community.

For more information, please contact –

Rachana Chowdhary |  +91-9619776084 | rachana@mediavalueworks.com

Sudiksha Singhal |  +918285603924 | secretary@dmai.co