Published On: 2016-09-28

Dubai, 28^th September 2016: Langoor, the leading digital agency, has been selected by MoneyGram International to manage company’s digital channels in the Middle East and Asia Pacific. The agreement also includes Langoor managing the company’s Twitter Cricket account (@MGCricket). Langoor will support the money transfer organization through a wide range of expertise that includes insightful marketing strategies, building innovative web systems, e-commerce platforms, relevant campaigns, creating engaging experiences, effective analytic's and impactful digital marketing.

On their win in Dubai, Ruchir Punjabi, Founder & Chairman of Langoor, commented, “This is an exciting win in the Middle East region. MoneyGram has a history of bringing people closer and we are excited to be associated with helping them to fulfill this mission. Across both MoneyGram Cricket and MoneyGram media mandate we intend to support MoneyGram’s digital transformation. With this win we have added yet another strong footprint to our presence in the Asia and Pacific regions.” 

“We are excited to work with Langoor. They have shown a great, in-depth understanding of our target audience. What made our choice easy was the strategy based on data, their insights and focus on ROI. I am looking forward to working with Langoor on MoneyGram’s digital media strategy for the Middle East and Asia Pacific regions,” said Julie Filion, Head of Digital and Ecommerce at MoneyGram International.

Langoor is already making heads turn in the region with this win. Wait to hear more exciting news from them soon!

About Langoor| Langoor is one of the world’s and certainly India’s first pure play agency of Creative Technologists. Creative Technologists are redefining the world of conventional advertising and marketing while enabling organizations reach their full potential by using connected experience, design and creating digital assets to attract and engage their customers. With a team strength of 200+, a combined client pool of more than 80 clients, and a stalwart line up of top notch talent makes this an unbeatable and winning combination, that is already taking the industry by storm. With skilled teams working in offices across Sydney, Melbourne, Hong Kong, Singapore, Dubai, Bangalore and Ahmedabad they focus on data driven strategy, visual design, content excellence and campaigns with real impact and effective relevance in the marketing world.  

For more information log on to: http://www.langoor.com/

This Umbrella brand – Langoor, hosts the following three strong brands that complete the full service loop:

• Langoor Digital | The digital agency made of creative technologists who organizations reach their full potential through the intersection of great ideas and technology.
• Pensaar | The design thinkers of the new era who enable organizations to re imagine and rethink their businesses and deliver unexpected customer delight.

• AlterNet | The technologists who enable innovation in organization using the Internet of Things. AlterNet brings together Hardware, Software, and the Internet to help connect people and devices. It is the world’s first IoT agency. 

About MoneyGram International, Inc.  | MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.