Published On: 2015-11-25

Dubai,UAE: Elitecore Technologies, a global provider of WiFi Service Management Platform (SMP) announces that it has successfully enabled du, a leading Tier-1 operator in the Middle East, to deploy a platform with multiple capabilities to monetize. The spread of public Wi-Fi is a key aspect of the Smart City vision, which aims to make the U.A.E one of the world’s most connected and sustainable places.

The Elitecore SMP allows du to deliver enhanced WiFi services with varied usage options.  That includes complementary basic Wi-Fi access, free high-speed access for government usage, as well as premium paid high-speed Wi-Fi.  The platform also includes advanced management capabilities such as analytics and insights into usage and customizable push notifications for nearby WiFi availability.  It also includes monetization capabilities including location-specific, context-aware advertisements and offers across du hotspots.

Jihad Tayara , Vice President Business Development & Strategic Partnerships, du, says, “Elitecore’s comprehensive SMP helped us to offer anytime-anywhere connectivity, helping us to rapidly push forward the Smart City initiative in Dubai. With the Elitecore platform, we are able to develop business models that both benefit the public and create new monetization opportunities.”

Akshat Joshi, VP- Wi-Fi Product Management, Elitecore Technologies, says, “We are glad to be a preferred technology enabler and allow du to move a step closer towards the U.A.E’s transformation into the one of the smartest places in the world. Elitecore's flexible and scalable platform, along with its proven expertise, has enabled du to launch next-generation innovative Wi-Fi services and differentiate itself across various business markets.”

Elitecore SMP modules offered at du include robust and convergent 3GPP AAA, MAP Gateway, PIAP-supported, TRA-compliant, multi-lingual customizable captive portal with branding and advertising capabilities, web self-care, partner settlement, voucher management, policy control and a prepaid rating and charging system. Elitecore provided a monetization platform including mobile apps for iOS, Android and Windows, an advertisement server and reporting and analytics.

About Elitecore

Founded in 1999, Elitecore Technologies is a global IT product company providing BSS alongside packet core with flexibility of modular and pre-integrated offerings. Elitecore Technologies is a part of Sterlite Technologies Limited, a leading global provider of solutions for the high-speed data transmission and power transmission networks.

Adhering to TM Forum and 3GPP standards, Elitecore telecom offerings are compatible within large vendor ecosystems addressing operators’ requirement of faster time to market and better TCO. As an experienced IP solutions player, Elitecore products are highly responsive to next-generation services, fulfilling operator monetization needs across the access networks. Elitecore has 150+ network deployments across 52 Service Providers, with presence in 40+ countries.

About du

Since 2007, du has been offering mobile and fixed telephony, broadband connectivity and IPTV services. Currently they serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. du also provides carrier services for businesses and satellite up/downlink services for TV broadcasters.

With the Gallup Great Workplace Award, their recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. They are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among their other laurels, du also has the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of their green retail outlet.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.