Published On: 2014-07-30

Dubai, July 30^th, 2014: Flytxt, a market leader in providing analytics-driven real-time, integrated, closed-loop campaign management platforms for Communication Service Providers (CSPs), announced today that it has gone live at 3 MTN Markets in Africa. Flytxt has signed a group-level partnership with MTN to deploy its real-time, on-trigger decisioning and customer engagement solution across its group operations in EMEA region. With this roll out, Flytxt platform is live in Ghana, Rwanda, Guinea Conakry, Uganda and Zambia.

Pieter Verkade, Group Commercial Officer, MTN commented “Flytxt platform has gone live in 3 markets in last two weeks; we appreciate Flytxt team for supporting our aggressive roll out plans.  Flytxt’s real-time decisioning and customer engagement platform enables us to have more informed interaction with our customers and at the right time too, further enhancing their network experience. ”

Prateek Kapadia, CTO, Flytxt while speaking on the occasion said “Telcos are some of the largest and most complex IT environments for deploying analytics platforms as they have varied data sources, and volumes, running into many terabytes with millions of real-time events every day. Our deployments usually span 4 to 8 weeks; depending on the scale and scope of implementation. We could deliver our solution faster in MTN markets, thanks to their clarity on business objectives and proactive implementation support. It is also a reflection of the robust carrier-grade plug-and-play architecture of the platform and our trained field presence with rich domain expertise.” 

Flytxt is a preferred analytics partner for more than 50 CSPs spread over 32 countries; driving their internal and external insight monetization initiatives focused at enhancing revenue and improving customer experience.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 31 March 2014, MTN recorded 210.1 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at, www.mtnbusiness.com, www.mtn.com and www.mtnmmo.com

About Flytxt

Flytxt is a leading provider of Big Data Analytics solutions that enable CSPs to derive measurable economic value from subscriber data. The company offers Customer Experience, Revenue Management and Insight Monetization Solutions as well as consultancy services to help operators run campaigns for increasing revenue, reducing churn and enhancing loyalty. Flytxt’s closed loop, integrated, real-time marketing platform has been selected by leading CSPs across APAC and EMEA, serving more than 500 million subscribers and has generated over $350 million incremental revenue for them till now. 

The company has won many industry awards like Frost and Sullivan Product Innovation Leadership Award, CEM Excellence Award, Aegis Graham Bell Award for innovation in Mobile Advertising, BID International Quality Summit Award, Red Herring Asia 100, NASSCOM Emerge 50 league of 10 and IEEE Cloud Computing Challenge. With its headquarters in Netherlands, corporate office in Dubai and global delivery centres at Trivandrum and Mumbai, the Company has presence in Delhi, Lagos, Nairobi, Kuala Lumpur and London. For more information about Flytxt, visit www.flytxt.com